Move

Overview

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Move is an ergonomic sports shoe company dedicated to crafting innovative, high-performance footwear that enhances comfort, stability, and agility for athletes and active individuals. By combining cutting-edge materials with biomechanical insights, Move creates shoes that reduce injury risk, improve posture, and boost performance across a variety of sports.

Our project involved building a brand identity and digital experience that reflects Move’s commitment to innovation, comfort, and performance. The goal was to design a modern, responsive website that showcases the company’s unique selling points while delivering a seamless user experience across devices.

Challenge

Move needed to establish a strong online presence that clearly communicated their brand values and differentiated their products from competitors. Their previous website lacked visual appeal and didn’t effectively highlight the scientific innovation behind their footwear. The challenge was to create a visually compelling digital experience that conveyed trust, quality, and performance benefits to potential customers.

Key challenges included:

• Creating a unique brand identity that appeals to both athletes and everyday users
• Designing a responsive e-commerce website that showcases products and technology
• Incorporating educational content to explain the science behind ergonomic footwear
• Ensuring SEO optimization and performance improvements for better search visibility

Design & Development Approach

The project was approached in three phases: Branding, Website Design, and Website Development.

Branding

The Move branding aimed to convey innovation, reliability, and performance through a clean, modern visual identity. The logo features a dynamic, forward-motion symbol, representing movement and progress, paired with bold, modern typography.

Key branding elements:

• Logo: Minimalist, sleek design symbolizing motion and stability
• Color Palette: A mix of vibrant blues and neutrals to convey trust and energy
• Typography: A modern sans-serif font for clarity and accessibility

Website Design

The website was designed with a focus on product storytelling and conversion-driven design.

Key design elements:

• Homepage Hero Section: Featuring a 3D-rendered shoe animation that highlights key product features
• Product Pages: Interactive pages showcasing materials, benefits, and ergonomic technology
• Blog Section: Educational content on injury prevention, posture improvement, and performance tips
• Customer Reviews Section: Featuring testimonials from athletes and health professionals

Development

The website was developed using Webflow for ease of maintenance and e-commerce integration. Key features included:

• Responsive Design: Optimized for desktop, tablet, and mobile devices
• Interactive Animations: Highlighting key product features and ergonomic benefits
• CMS Integration: Allowing Move to easily update product pages and blog content
• SEO Optimization: Ensuring high search visibility for relevant keywords

Results

The new Move website and branding successfully positioned the company as a leader in ergonomic sports footwear.

Key outcomes:

• Increased Online Sales: Conversions increased by 45% within the first three months
• Improved User Engagement: Time spent on the website doubled, with users exploring more pages
• Brand Recognition: Positive feedback from customers and athletes, appreciating the modern, user-friendly website

Key improvements:

• Product storytelling that clearly highlights the unique benefits of Move shoes
• Interactive elements that keep users engaged and informed
• Optimized performance for faster load times and better mobile experience

Next Steps

The ongoing partnership includes:

• Website maintenance and updates
• New feature development (e.g., interactive size guide)
• Continuous branding enhancements to keep Move at the forefront of sports footwear innovation