Skincare Storefront

Shopify Developer & UX Designer (DTC)

Skincare Storefront hero
Clients
Verdant
Services
Web

Headless Shopify for Premium Skincare

A store that reads like a magazine and converts like a funnel

For Verdant I built a headless React storefront on Shopify with an editorial voice: serif type, a warm botanical palette and real product photography. A five-question quiz scores answers into a personalised AM and PM routine, with Klaviyo flows and Recharge subscriptions behind it.

Challenge

Off-the-shelf themes could not carry the brand

Premium skincare buyers expect magazine typography, restrained colour, ingredient-led product pages and a routine builder that turns confusion into one decision. No theme gives that level of control.

Solution

A custom frontend with a quiz engine at its heart

I built the React storefront on Shopify, a tag-scored quiz and routine builder, conversion-tuned product pages with sticky add to cart, reviews and ingredient stories, browse-abandon and post-purchase flows in Klaviyo, and subscribe-and-save with skip or pause anytime.

Result

Built for subscription lifetime value

The store positions Verdant as a slower ritual alternative to mass-market skincare, with express checkout and subscriptions ready for launch.

Project Details

Get the details of my latest projects and see how I create beautiful, effective websites for my clients.

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